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Founder & President

Over 30 years of fitness experience & Founder of MS Fitness Challenge


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As President of the OPTIMALBODY brand, David Lyons brings over 30 years of fitness experience to this company. From his start as a personal trainer in the 1980's to owning and operating fitness centers nationwide Lyons brings a vast array of fitness experience and accolades. David is the Founder with wife Kendra Lyons R.N. of MS Fitness Challenge. It is the mission of the MS Fitness Challenge(MSFC) to provide certified fitness professionals to people with MS nationwide in an effort to educate and train them in the benefits of exercise and nutrition in winning the battle against Multiple Sclerosis. MSFC pays for these professionals to work with the person signed up for a 12 week "Challenge" program and a membership for that person at a host fitness center through the donations of its supporters. Lyons is the Developer with AFPA of the MS Fitness & Wellness Specialist certification. Together with AFPA (American Fitness Professionals & Associates) through MSFC have developed this course to provide trainers, coaches & health professionals with the necessary guidelines, exercise protocols, lifestyle recommendations and resources to be successful in helping clients with Multiple Sclerosis achieve a healthier lifestyle.

To learn more about the MS Fitness Wellness Specialist certification click here.

David writes a monthly column, MS Fitness Challenge, for, the largest online health & fitness magazine reaching 30 million visitors a month as well as his column for out of the UK. Read about David in here.

From David Lyons

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David's new fitness book is now available for pre-orders.

Achieve real gains and remove obstacles in your path to fitness with Everyday Health and Fitness with Multiple Sclerosis.

Click here to order your book today!

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  • 2017: National Fitness Hall of Fame Special Recognition Award presented by fitness icon Tony Little and Founder John Figarelli
  • 2016: Recipient of the Global Bodybuilding Organization Lifetime Fitness Achievement Award
  • 2015: Recipient of the Arnold Schwarzenegger Health Advocate Lifetime Achievement Award
  • 2013: Recipient of the Health Advocate of the Year Award
  • 2009: Recipient of The National Multiple Sclerosis Society‚Äôs MILESTONE AWARD.
  • 2009: Florida State Bodybuilding Championships - First person with Multiple Sclerosis to compete in this level 5 contest winning the Most Inspirational Bodybuilder trophy.

david lyon's fitness book cover

2013: Author of David's Goliath
Monthly column for Everyday
Regular columns on

david lyon's fitness book cover image

David Lyons' new fitness book is now available to order online